We improve your data
Validation, correction and enrichment of your data by our specialists.
Data quality is not a trend, but a lasting advantage.
Our specialists elaborate all necessary steps so that you benefit from the advantages of high-quality data.
As a result, you receive logically structured and correct data for further processing in marketing and sales.
5D method for sustainable data quality
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data collection
clean data where it originates
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Data cleansing
Standardization of spellings and content validation
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Deduplication
Finding duplicates with phonetic algorithms
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data enrichment
Enrichment with information from international databases (gender, address details, company information, etc.)
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Data finalization
Structuring the data in your system to optimize connected processes
A practical example
The client operates a nationwide bonus program in which his customers register by means of a handwritten registration card. The cards are collected centrally and digitized by a service provider. The manual collection of data in combination with poorly legible manuscripts leads to a large number of erroneous data records. The database contains 234,832 records.
An analysis of the data revealed
| Wrong addresses10.880 / 5% | Wrong spelling12.657 / 6% | Missing salutations31.784 / 14% |
| Missing names329 | duplicates6.990 / 3% | Test data19 |
€ 7.067,40
Shipping and handling savings*
A total of 18,218 records were determined, which were not suitable for a shipment. 3% of the submitted records were duplicates. The saved postage costs were sufficient to achieve the return on investment for the client with the first mailing. The long-term benefits of professional master data management(MDM) are not taken into account within this use case.
