The first European-wide data protection law
Pay attention to the legality of the processing and the correct consent of the data subjects.
Check your IT organisation for access protection, confidentiality, etc.
Document your data processes and your protection and correction measures.
Implement technical and organisational measures for sustainable validation and increase of your master data quality.
Apply automatic validation and correction mechanisms upon data entry, e.g. in web forms or your CRM-/ERP system.
Typos in names, addresses, mobile numbers and even email addresses can be automatically identified with great reliability. Check your existing database for incomplete, incorrect and outdated data.
Check for Duplicates
Duplicates in your database prevent the 360° view of your customers and signify risks in the fulfillment of the affected rights of the GDPR. Find duplicates of your personal and company records.
Targeted marketing campaigns require the highest level of detail information. Enhance your master data with valuable additional information.
Even in a well maintained database data is aging due to renaming, relocations, new mobile numbers and more. Implement a periodically running technical inspection process to ensure sustained high data quality.